With a desire to provide the best experience for the Dior customer, the brand has revamped their Isetan Scotts counter.
The counter is neatly divided into three spaces for beauty exploration:
Coutourier Perfumer Christian Dior
This area showcases Dior fragrances and come August 2012, the brand will offer personalised fragrance consultations wherein an orgue à parfums (a tableau of fragrances) is used to present the 3 scents that best correspond to a consumer’s profile.
Customers will be attended to by trained fragrance specialists, who will use the orgue comprising 40 mini vials containing the key notes of Dior’s iconic juices, to recommend a Dior scent.
This service will be available from August 2012.
Haute Couture-Inspired Makeup Counters
Reflecting the brand’s haute couture heritage, the makeup space has a backstage studio effect featuring floating makeup boards that act as a reference for a customer’s colour needs.
The consultation boards also display the latest product launches, side by side with perennial Dior best-sellers, to offer helpful choices to customers.
Skincare Consultation Space
This section has been enhanced to accommodate a higher number of private consultations, offering a more exclusive service for Dior customers.
Here’s a photo of the makeup creations for the counter’s launch event.
And no, you can’t find those reds in Dior’s eye makeup repertoire – they’re entirely created from the brand’s lipsticks! Brilliant.
Image source: Dior Singapore
Ooh! That is going to be one of my first stops on my next SG trip. Puts my local counter to shame!
Hey Sam,
Do I smell mega haulage? ;)
Should also add that the BAs quietly but sweetly offered me a seat because I was slinging my baby. Nothing effusive or trying-too-hard-to-please.
Hope you have a very pleasant experience when you’re there. :)
Am i slow? Haha! Love the new layout Mag!
Hi Germs,
My site or the Dior counter? ;)
Hi Mag, both! Haha :)
Aww, thanks, Germs. :)