Teeming with people throughout the day, the newly-opened Etude House store at Plaza Singapura is as adorable as the brand’s girly packaging. Its signature strawberry milk-pink décor theme sets it apart from other Korean beauty stores here: The Face Shop and Beauty Credit have clean lines and a…
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Having opened in several Southeast Asian countries, Etude House is finally making its way here. This is what I saw on the Plaza Singapura website: Etude House (opening soon) #B1-26 Unfortunately, most of the Korean brands available here are more expensive than in their country of origin. In…
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I was watching Episode 11* of Boys Before Flowers when I discovered that Kim Hyun Joong is the face for TonyMoly. I am not familiar with this brand but its packaging is reminiscent of Skinfood’s, thanks to its vintage-feel graphics. Its tubes and jars are also somewhat similar…
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Kim Ha Neul, the face of Clio Professional, was recently at an event organised by the Korean makeup brand. Entitled ‘Cosmetic Jam’, the event saw the On Air actress with the luscious locks viewing artwork based on her visage. I wondered what the term ‘Cosmetic Jam’ could possibly…
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According to Dramabeans, the new face for Etude House is Lee Min Ho, lead actor in Korea’s current hit drama series, Boys Before Flowers. Also known as Boys Over Flowers, this Korean television adaptation of Japanese manga Hana Yori Dango is seeing high viewership ratings, in part due…
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A replacement of the now-defunct Singapore Yahoo! Auctions, Gmarket Singapore* is an online auction site that allows local sellers to hawk their wares on the Internet. When Yahoo! closed down its popular site in October 2008, many sellers (and a few buyers) were at a loss, reluctant to…
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Every year, I take part in an annual secret gift exchange on Emakemeup. On the board, this exchange of beauty goodies is affectionately known as Merry EMMU or MEMMU, for short. Similar to a Secret Santa gift exchange, every MEMMU participant is assigned a pal (or two, depending…
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